Sim Club LA ("Sim Club," "we," "us") runs the Sim Club Academy in Calabasas, this website, online booking, and the Sim Club app. This policy explains what we collect when you use any of them, why, and the choices you have. We keep it short where we can and plain throughout.
What we collect
Information you give us.
- Contact details: your name, email address, phone number, and, if you join our opening list, the things you tell us you are interested in.
- Booking and payment details: the sessions you book, your coach, dates and times, and your payment card. Card payments are taken by our booking and payments provider; we do not store your full card number on our own systems.
- Your Game Evaluation: your golf background, goals, how often you play and practice, and anything you choose to share about injuries or physical limitations so your coach can teach you safely.
- Your liability waiver: your typed signature, the date and the version you accepted, and the technical details recorded with it (such as your IP address and browser).
- Messages: anything you send us by email, phone, or through the app.
Information created during your coaching. When you train with us, your coach may record video, photos and voice notes of your sessions, take notes, and log launch monitor numbers such as carry distance, ball and club speed, launch, spin and face-to-path. Some numbers are read from a photo of the TrackMan screen by an automated tool and are always checked by your coach before they are saved. Coaches also keep private notes about your progress for use inside the Academy.
Information collected automatically. When you visit the website or use the app, our hosting providers receive standard technical information such as your IP address, browser and device type, and the pages you request. We also use Google Analytics to understand how visitors use the website, as described under Cookies below.
How we use it
- To book, confirm, remind you about, reschedule and charge for your sessions.
- To coach you: to plan your lessons, build your practice plan, track your numbers over time, and send you a recap after each session.
- To run the Sim Club app and keep your account secure.
- To keep you and others safe in the bays, including your waiver and any physical limitations you tell us about.
- To answer your questions and provide support.
- To send you news about the Academy and the Club when you have asked us to.
- To improve our coaching, our facility and our services, and to meet our legal, tax and accounting obligations.
Photos and video of you are private to your file. We will only use them in our marketing, on social media, or on this website if you give us permission, and you can take that permission back at any time.
Who we share it with
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share it only as needed to run Sim Club:
- Our coaches and staff, who see the files of the clients they work with.
- Service providers that work on our behalf under contract, including our booking and payments platform (Mindbody), our email marketing provider (Klaviyo), the companies that host our website, app, database and files, our email delivery service, and the automated tool that reads numbers from photos of the launch monitor screen. They may use your information only to provide their services to us.
- When the law requires it, or to protect the rights, safety and property of our clients, staff or others.
- In a business transfer, such as a merger or sale of the business, in which case this policy continues to apply to your information.
TrackMan is the launch monitor in our bays. If you use TrackMan's own app or account, TrackMan's privacy policy applies to that account.
Emails and texts
We send service messages you need, such as booking confirmations, reminders, receipts and session recaps. If you join our opening list or opt in to news, we will also send you updates about the Academy and the Club. Every marketing email has an unsubscribe link, and you can also ask us to remove you at any time. If we send marketing text messages in the future, we will only do so with your consent, and you can reply STOP to opt out.
Cookies and this site
This website uses Google Analytics, which sets cookies to count visits and show us how people use the site, such as which pages they view, how they arrived, and whether they send a request. Google processes this information under its own privacy policy. You can opt out by blocking cookies in your browser or with Google’s opt-out add-on at tools.google.com/dlpage/gaoptout. When you book, your browser may remember your name, email and phone number on your own device so you do not have to type them again; you can clear this at any time by clearing your browser's site data or signing out. Our website loads fonts from Google Fonts, which means Google receives your IP address when the page loads. When you send the request form, what you enter goes to the Academy team so we can call or text you about it.
We honor Global Privacy Control signals as an opt-out of any sale or sharing of personal information, although we do not sell or share it in the first place.
Keeping it safe and how long we keep it
Your coaching file, photos and video are stored privately, encrypted in transit, and visible only to you and the Sim Club staff who coach you; links to your media expire shortly after they are opened. No system is perfectly secure, but we limit who can see your information and review access regularly.
We keep your information for as long as you are a client and for a reasonable period afterward, so your file is still there if you come back, and for as long as we need it for legal, tax, insurance and safety reasons (for example, signed waivers). You can ask us to delete your file at any time, as described below.
Your choices and rights
- See and correct: you can see most of your file in the Sim Club app, and you can ask us for a copy of what we hold or to correct anything that is wrong.
- Delete: you can ask us to delete your account and file, except where we must keep certain records by law.
- Marketing: you can unsubscribe from marketing emails at any time.
- Photos and video: you can withdraw permission to use them in our marketing at any time.
To make a request, email info@simclub.com or call (818) 312-5327. We will confirm your identity before acting on a request, and we will not treat you differently for exercising your rights.
California residents
If you live in California, the California Consumer Privacy Act gives you the right to know what personal information we collect, use and disclose; to request a copy of it; to correct it; to delete it; to opt out of its sale or sharing; and to limit the use of sensitive personal information. As explained above, we do not sell or share personal information, and we use sensitive information (such as health details you tell us about, or your account login) only to provide the services you asked for. You may use an authorized agent to make a request on your behalf.
In the last twelve months we have collected the categories of information described in "What we collect": identifiers and contact details, commercial information (bookings and purchases), payment information (through our payments provider), information about physical limitations you share with us, audio and visual information (session video, photos and voice notes), internet activity on our website, and the coaching inferences in your file. We collect it from you, from your coach, and from the tools used in your sessions, for the purposes in "How we use it," and we disclose it only to the recipients in "Who we share it with."
Children
Junior golfers are welcome at the Academy. A parent or guardian books for a child under 18, completes the waiver, and provides the child's information, and may contact us at any time to see, correct or delete it. We do not knowingly collect personal information directly from children under 13 online.
Changes to this policy
If we make a material change, we will update the date at the top of this page and, where appropriate, let you know by email or in the app before the change takes effect.
Contact us
Sim Club LA
Sim Club Academy, 23961 Craftsman Rd, Unit J, Calabasas, CA 91302
info@simclub.com · (818) 312-5327
See also our Terms of Service.